Typecon Mexico City

For this school project, we were tasked to create the brand identity for a Tpography conference in a city of our choice. I chose Mexico City as my focus, drawing inspiration from Día de los Muertos, aka, Day of the Dead, hand-painted signage, and bold vernacular typography. I developed a visual identity that captures the city's dynamic energy. The design blends playful yet structured type, intricate patterns, and a warm, festive color palette to reflect Mexico City’s unique character.